Reason
#6: Control Over How Your Brand is Represented
One of the most challenging
aspects of running an ad in the newspaper or phone book is deciding what you
are going to squeeze in that tiny amount of space you are paying thousands of
dollars for. I’m sure you have many
great selling points you would like to convey to your potential customers, but
only enough room for one or two thoughts.
Fortunately with digital
marketing, this isn’t a real problem.
When you are marketing your website, once your prospects enter your
website, you will have the opportunity to show them all kinds of incredible
things about your business. Great
selling points that you can display on your website include:
1)
Testimonials or reviews from other
customers. This is a fantastic way to
show your audience that your company has a history, is reliable, and does
quality work.
2)
Pictures and even videos of your business.
3)
Information that can be as general or
specific as you like. Many companies
like to summarize everything first, and then give people the option to dive
deeper into the website to learn more about the company.
Are you getting excited yet?
Think of it like this, a
newspaper ad is a piece of paper that doesn’t have the ability to include more
information than what is already there.
For the prospect to explore further, they will need to take action such
as calling a phone number or going to your place of business. A website, on the other hand, is more like a
living breathing thing. It has the
ability to show the prospect all kinds of exciting information, that can even
be tailored to meet the interest of the person at hand.
We would love to sit down
with you and explore how we can help turn your website into a powerful selling
tool.
Reason
#7: Digital Marketing Builds Upon What Your Competition has Already Proven
Successful
One of the hardest parts of
marketing is coming up with a game plan.
In more traditional forms of advertising, it is difficult to gauge how
successful your competition is when they are, for example, sending out flyers
to their prospective customers.
Fortunately, with digital marketing, a good search engine analyst can
tell a great deal by studying your competition.
You would be surprised how much information is publicly available, and
how little work it often is to simply duplicate the work of your competition
and jump ahead of them in the rankings.
A good search engine
marketer is able to easily see:
1)
The current positioning of your competition
2)
The amount of promotion your competition has
done to get to the top of the search engines
3)
The “keywords” that your competition is
targeting (this is very important!)
4)
The type of sales approach they are employing
to convert their current website visitors into paying clients
In some situations such as
smaller towns, there might not be much to study in terms of local companies
that are excelling online. That’s okay
though, because there is so much to gain from examining the search engine
campaigns of similar companies in larger cities. When you are able to study from someone in an
ultra-competitive area and apply it locally, domination will come easy!
Search engine marketing may
be something new to you, but it isn’t to us.
We know what it takes to get companies traffic from the internet. We would love to show you what we can do to
help you.
Reason
#8: Whether you like it or not, People Online are Talking about your Business
I don’t know if you are
aware of this, but even if your business doesn’t have a website, you most
likely already have a presence online.
Hopefully it’s a good one!
Reviews are very very
popular online. Nowadays, when your
typical internet consumer is looking to make a purchase or try out a service,
they are likely to go to one of the many review websites to find out what other
people are saying about the business.
Popular review websites
include places like Yelp, Citysearch, even Google has their own review
website! What makes these websites even
more popular is the fact that often times reviews come up in the search engines
when people are trying to find a service.
The point I’m trying to make is that there are most likely several
reviews floating around out there about your business. Are you aware what they are saying about you?
A good digital marketer is
well aware of the most important review websites in your area, and can help you
quickly identify the reviews currently in circulation about your business. They will be able to advise you the best
course of action for dealing with the reviews already out there, such as how to
encourage and even circulate new reviews, and how to respond to the negative
ones.
Often times business owners
feel powerless and quite deflated after reading a negative review about their
business. It is understandable that an
owner would take a criticism to heart, but the truth is no matter what there
will always be bad reviews. It is just a
fact of life and unavoidable. It is
crucial though, that you be aware of everything that is being said about your
business, and have a way to manage it.
We would be happy to sit
down with you and examine the current reviews circulating on the internet about
your business.
Reason
#9: Digital Marketing Adds Value to your other Marketing Methods
One of my most favorite
benefits of a good digital marketing service is that it really adds value to
your other marketing methods. That might
sound kind of strange, how about if I explain it by comparing two different
examples.
1)
Joe the plumber is running a fairly expensive
marketing campaign in the local newspaper, having his ad featured
everyday. He doesn’t have a website, so
his ad suggests that people call him on the phone.
2)
Fred the plumber is also running a fairly
expensive marketing campaign in the same newspaper, but he also has a
website. In the ad, he directs people to
check out his website. Now people have
an additional way to easily find out more about this service. At the website, they can see reviews left by
other customers, pictures of his work, even download and print a coupon that
will give them a discount off of their first service!
Do you see the difference
here? You’ve probably noticed that most
commercials and ads direct people towards a website. This is because a website is a very powerful
marketing tool. Simply having a website
isn’t enough though. A digital marketing
expert can help you transform your website into a sales and direct marketing machine.
We would love to get
together with you and explore how we could help you build/enhance your current
website. Not only would this create an
additional stream of traffic for you from the internet, but it would help to
enhance the marketing plan you already have in place.
Reason
#10: The Long Term Benefits of Digital Marketing for your Business
There is a company that has
been using digital marketing to promote their business and website online for
some time. It is a comforting thought
for them when one of their clients comes in and says “I just had to try your
service, you are all over the internet”.
We have already talked about
how digital marketing for your local business can help put you in front of the
multitude of people searching online, but now I would like to talk about the
long term benefits of such promotion.
1)
The internet is currently “the” place to be,
and it is still gathering steam. Over
half of all searches online are connected to local services and events. The demand for appearing at the top of the
search engines will only continue to grow.
Setting the foundation now will help you gain early footing in the
upcoming fight for the top.
2)
In some cases, a company might be ranking at
or near the top of the search engines even though they didn’t do much work to
get there. This is a great situation to
be in, though it is concerning. This
often means that it will not be hard at all for any other company to come along
and knock them from the top. After all,
they didn’t do much to get there!
3) An
important element of any marketing campaign is repetition. When your business is promoted online, people
are going to find it multiple places.
Facebook, Yelp, Youtube, Google, and so forth. The more your company is seen, the more
credible and popular you will appear.
That’s a good thing!
There are so many benefits
to marketing yourself or business online.
We would love to sit down with you and explore what we can do to help
you start seeing results as quickly as possible.
We
offer top quality Digital Marketing and Social Media Strategy services,
consultancy and training.
For more information, please
contact Tony on +234-909-454-0396 or visit our website.
S. STRATEGIES
SOLUTIONS
tony@strategicsolutions.com.ng
www.strategicsolutions.com.ng
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