Top 100 Powerful Brands in the World

Rank	Brand	Brand Value ($bil)	1-Yr Value Change (%)	Brand Revenue ($bil)	Company Advertising ($mil)	Industry
1	Apple	104.3	20	156.5	1,100	Technology
2	Microsoft	56.7	4	77.8	2,600	Technology
3	Coca-Cola	54.9	9	23.5	3,342	Beverages
4	IBM	50.7	5	104.5	1,339	Technology
5	Google	47.3	26	43.5	772	Technology
6	McDonald's	39.4	5	88.3	788	Restaurants
7	General Electric	34.2	2	132.1	-	Diversified
8	Intel	30.9	-4	53.3	2,000	Technology
9	Samsung	29.5	53	181.0	4,398	Technology
10	Louis Vuitton	28.4	16	9.4	4,211	Luxury
11	BMW	27.9	6	77.6	-	Automotive
12	Cisco	27.0	3	48.6	218	Technology
13	Oracle	26.9	4	37.2	85	Technology
14	Toyota	25.6	17	186.6	3,970	Automotive
15	AT&T	24.2	0	126.4	2,910	Telecom
16	Mercedes-Benz	23.5	8	90.9	-	Automotive
17	Disney	23.1	21	22.0	2,500	Leisure
18	Wal-Mart	21.7	7	299.5	2,300	Retail
19	Budweiser	21.1	14	9.9	-	Alcohol
20	Honda	21.1	1	115.2	3,048	Automotive
21	SAP	19.6	28	20.3	-	Technology
22	Verizon	19.3	0	115.8	2,381	Telecom
23	Gillette	18.3	9	8.0	9,300	Consumer Packaged Goods
24	NIKE	18.2	14	23.7	2,745	Apparel
25	Pepsi	18.1	13	13.3	2,200	Beverages
26	American Express	18.0	5	33.8	2,890	Financial Services
27	Nescafe	17.7	2	10.7	-	Beverages
28	L'Oréal	16.9	16	10.6	8,707	Consumer Packaged Goods
29	Marlboro	16.6	9	23.6	483	Tobacco
30	H&M	16.1	12	18.3	-	Retail
31	Hewlett-Packard	15.3	-16	119.9	1,000	Technology
32	HSBC	15.2	0	104.9	-	Financial Services
33	Amazon.Com	14.7	44	60.6	2,000	Technology
34	Visa	14.2	12	10.4	-	Financial Services
35	Siemens	13.7	1	100.6	-	Diversified
36	Facebook	13.7	4	5.1	67	Technology
37	ESPN	12.9	12	10.4	2,500	Media
38	Gucci	12.1	1	4.7	-	Luxury
39	Nestle	11.8	18	11.3	-	Consumer Packaged Goods
40	Frito-Lay	11.6	6	11.1	2,200	Consumer Packaged Goods
41	IKEA	11.5	5	35.5	-	Retail
42	Danone	11.1	13	13.3	-	Consumer Packaged Goods
43	Audi	10.9	1	55.2	-	Automotive
44	Ford	10.6	34	130.0	4,000	Automotive
45	Coach	10.5	1	5.1	103	Luxury
46	Fox	10.2	20	11.7	2,200	Media
47	UPS	10.2	13	54.1	-	Transportation
48	Home Depot	10.1	12	74.8	831	Retail
49	Accenture	9.7	10	30.4	-	Business Services
50	Thomson Reuters	9.6	-10	7.2	-	Media
51	Pampers	9.6	12	10.4	9,300	Consumer Packaged Goods
52	Zara	9.4	11	13.5	-	Retail
53	Hermès	9.3	20	4.5	234	Luxury
54	J.P. Morgan	9.1	-30	43.1	-	Financial Services
55	Kraft	9.1	-10	7.1	640	Consumer Packaged Goods
56	Wells Fargo	9.0	-14	91.2	578	Financial Services
57	Canon	8.7	-11	41.8	998	Technology
58	Kellogg's	8.7	-6	7.1	1,120	Consumer Packaged Goods
59	Ebay	8.5	14	6.3	1,100	Technology
60	Caterpillar	8.5	21	65.9	-	Heavy Equipment
61	Adidas	8.4	23	14.5	-	Apparel
62	Volkswagen	8.1	16	145.7	-	Automotive
63	Nintendo	8.0	-39	7.6	-	Technology
64	Colgate	7.9	7	3.9	1,792	Consumer Packaged Goods
65	Bank of America	7.7	-9	83.3	1,873	Financial Services
66	Shell	7.6	5	467.2	-	Oil & Gas
67	Mastercard	7.4	8	7.4	775	Financial Services
68	Rolex	7.4	14	4.5	-	Luxury
69	Red Bull	7.2	16	6.3	-	Beverages
70	Prada	7.1	23	3.4	193	Luxury
71	Philips	7.1	14	31.9	1,144	Diversified
72	Nokia	7.0	-55	38.8	-	Technology
73	Lexus	7.0	1	18.7	3,970	Automotive
74	Chanel	7.0	13	4.4	-	Luxury
75	Heineken	7.0	7	6.0	-	Alcohol
76	Starbucks	6.9	9	13.0	-	Restaurants
77	Allianz	6.9	5	130.8	-	Financial Services
78	Nissan	6.9	17	108.5	2,749	Automotive
79	Goldman Sachs	6.8	-15	41.7	-	Financial Services
80	Sony	6.6	-20	69.5	4,260	Technology
81	Hyundai	6.5	21	49.7	1,947	Automotive
82	Exxon Mobil	6.4	18	420.7	-	Oil & Gas
83	John Deere	6.4	14	36.2	177	Heavy Equipment
84	Dell	6.4	-23	56.9	833	Technology
85	Boeing	6.4	12	81.7	-	Aerospace
86	Ralph Lauren	6.4	28	6.4	217	Apparel
87	Chase	6.3	-9	56.8	-	Financial Services
88	Lancome	6.2	13	4.0	8,707	Consumer Packaged Goods
89	Santander	6.0	-2	57.3	855	Financial Services
90	Ericsson	5.9	-35	34.6	-	Technology
91	FedEx	5.8	10	44.3	424	Transportation
92	Subway	5.7	17	18.1	-	Restaurants
93	ING	5.7	8	118.7	722	Financial Services
94	Credit Suisse	5.7	-9	42.0	-	Financial Services
95	Porsche	5.7	16	17.8	-	Automotive
96	Heinz	5.6	2	4.4	314	Consumer Packaged Goods
97	AXA	5.6	10	149.3	-	Financial Services
98	MTV	5.6	-7	3.1	1,205	Media
99	Burberry	5.5	13	3.0	-	Luxury
100	Estee Lauder	5.4	15	4.4	2,798	Consumer Packaged Goods

Sources: Thomson Reuters Fundamentals via FactSet Research System; Forbes.