In many industries, innovation always wins over tradition, regardless
of how rich a company’s history may be. No matter who your founders or
customers are or what industry acclaim you have to boast, the fact is
you’re only as good as your last innovation.
This was the message
I had to communicate when I walked through the doors of Avention, a
20-year-old business-intelligence company that had recently undergone a
rebrand. The company was going through some big changes, and although
the technology team was stellar, the product was strong and the market
was hot, Avention was in need of a new leadership team that could
reestablish a value system, reinvigorate culture and help the company
reach its market potential.
