Reason
#6: Control Over How Your Brand is Represented
One of the most challenging
aspects of running an ad in the newspaper or phone book is deciding what you
are going to squeeze in that tiny amount of space you are paying thousands of
dollars for. I’m sure you have many
great selling points you would like to convey to your potential customers, but
only enough room for one or two thoughts.
Fortunately with digital
marketing, this isn’t a real problem.
When you are marketing your website, once your prospects enter your
website, you will have the opportunity to show them all kinds of incredible
things about your business. Great
selling points that you can display on your website include:
1)
Testimonials or reviews from other
customers. This is a fantastic way to
show your audience that your company has a history, is reliable, and does
quality work.
