Here’s a question I get often from my Write for Magazines e-coursestudents: When I want to pitch an idea, do I come up with the idea or the market first?
And it’s a good question. Doesn’t it make more sense to find one market you really want to pitch, study it, and brainstorm appropriate ideas? Or, wait — maybe it’s more efficient to find an idea and then tweak it to fit the publications you love.