In the heyday of cold calling, prospecting was relatively simple. Pick up the phone, dial a random person, ramble off a list of product features and benefits, and score a new opportunity. Repeat as many times as necessary to fill your pipeline.
But today, it's a little different. Thanks to caller ID technology, buyers can screen their calls, and make sure they never pick up a call from a salesperson. The internet provides all the information a buyer could possibly want during their initial research phase -- no salesperson required. And in light of these changes, filling the top of the funnel is a far more difficult task than in decades past.







