Wednesday, 26 March 2014

4 Life Changing Tips to Create Personal Success by Brain Tracy




4 Life Changing Tips to Create Personal Success

 Personal success is achievable for anyone who practices the four keys to success and I believe that you will change your life for the better. Everyone wants personal success and to learn the keys to success. Everyone wants to have a happy, healthy life, do meaningful work, and achieve financial independence. Everyone wants to make a difference in the world, to be significant, to have a positive impact on those around him or her. Everyone wants to do something wonderful with his or her life. 
Over and over, I have found that the keys to success are a single piece of information, a single idea at the right time, in the right situation, and change your life. I have also learned that the great truths are simple.
One Common Goal
Luckily for most of us, personal success is not a matter of background, intelligence, or native ability. It’s not our family, friends, or contacts who enable us to do extraordinary things. Instead, the keys to success are our ability to get the very best out of ourselves under almost all conditions and circumstances. It is your ability to adapt and change your life.
You have within you, right now, deep reserves of potential and ability that, if properly harnessed and channeled, will enable you to accomplish extraordinary things with your life. Get my FREE report Roots of Resilience and develop your ability to overcome difficulties, adversities, obstacles and setbacks. 
Four Keys to Success
The great keys to success to change your life have always been the same.
1. Decide exactly what you want and where you want to go.
2. Set a deadline and make a plan to get there. (Remember, a goal is just a dream with a deadline.)
3. Take action on your plan; do something everyday to move toward your goal.
4. Resolve in advance that you will persist until you succeed, that you will never, ever give up.
This formula are your keys to success and has worked for almost everyone who has ever tried it.  It will require the very most you can give and the best qualities you can develop. In developing and following these keys to personal success, you will evolve and grow to become an extraordinary person.
Learn From The Experts to Change Your Life
You will not live long enough to figure it all out for yourself. And what a waste it would be to try, when you can learn from others who have gone before. Ben Franklin once said, “Men can either buy their wisdom or they can borrow it from others. The great tragedy is that most men prefer to buy it, to pay full price in terms of time and treasure.”
Your greatest goal in life and in personal success should be to acquire as many of them as possible and then use them to help you do the things you want to do and become the person you want to become.
Program Yourself For Personal Success
You will change your life by achieving just one important goal, you create a pattern, a template for personal success in your subconscious mind. You will change your life and be automatically directed, and driven toward repeating that success in other things that you attempt.
By overcoming adversity and achieving one great goal in any area, you will program yourself for success in other areas as well. In other words, you learn to succeed by succeeding. The more you achieve, the more you can achieve. Each of the keys to success, especially the first one, builds your confidence and belief that you will be successful next time and achieve ultimate personal success.
Unlimited Potential
The only real limits on what you can do, have, or be are self-imposed. Once you make a clear, unequivocal decision to change your life by casting off all your mental limitations and throw your whole heart into the accomplishment of some great goal, your ultimate personal success is virtually guaranteed, as long as you don’t stop.


HOW TO ENGAGE AND LEVERAGE ON THE POWER OF THE WEB,




DISCOVER HOW TO ENGAGE AND LEVERAGE ON THE POWER OF THE WEB,  ONLINE MARKETING AND E-BUSINESS SOLUTIONS TO GROW YOUR BUSINESS/BRAND.

We are highly elated and privileged to introduce our company and services to you/your organization.

Success Strategies Nigeria, is a corporate entity registered in the Federal Republic of Nigeria, since 2008 and commenced operations the same year.
As the name implies, the company is committed to providing Success and Strategy Oriented Services & Solutions, specializing in; Corporate & Personal Success Strategies Consultancy & Training, Marketing & Advertising Strategies & Services, Web & Mobile Applications Developments, IT & E-Business Solutions.

We would like to show your organization how to engage and leverage on the power of the World Wide Web, the media and e-business strategies & solutions to engage your prospects and clients and thereby grow your business beyond your wildest expectations.
Truly, the internet has transformed the world into a global village reachable through our fingertips. And smart organizations and businesses are leveraging on IT to increase and sustain their productivity, performance and dominance.

We, at Success Strategies Nigeria are always updating and equipping ourselves and tools with the latest proven and state-of-the-art Success Strategies, Leadership Strategies, Marketing and Sales Strategies, Business Strategies, Solutions & Technologies, in order to advise and serve our clients with the best.

In the light of this, we are proposing to deploy the following the services, solutions and strategies for your organization or department, they are; Business Models & Growth Strategies, Online Marketing & Advertising Strategies, Web & Mobile Applications Developments, Softwares & Solutions Development, Cloud Computing, E-Commerce Solutions, Social Media Marketing Strategies, Search-Engines Optimization (SEO), Bulk SMS & Emails Broadcasting, Newsletter publishing,  RoboCalls & Voice Messaging Systems etc, Web Traffic Analysis and Traffic Generation Strategies etc.

The proposed strategies and Solutions would translate to the following major results:
·        Exponential business growth and revenues generation
·        Reinforce your brand identity and strengthen brand loyalty
·        Generate more targeted business leads
·        Convert prospects/leads to loyal clients and customers
·        Drive more traffic to your Website, and Sales channels/Outlets
·        Identify and concentrate on effective strategies.

BUSINESS MODELS & GROWTH STRATEGIES: We advise, design, develop and implements business models and business growth strategies in accordance to our client’s products or services. Our business growth team of professionals offers in-house tailored training on; Success, Leadership, Management, Marketing & Sales Strategies/techniques.
ONLINE ADVERTISING: Our Company is a certified online advertising agency. We are well positioned to advise you on how and where to run your campaign online in order to reach your targeted audience. We can place Banner Ads on Nigerian and international sites with high traffic volume for your add to display whenever someone is visiting from Nigeria, such as; CNN, BBC, Google, Face book, LinkedIn, Yahoo mail, Gmail, Online forums & News sites, Blogs & E-zines, Sahara Reporters,

  E-COMMERCE / E-BUSINESS SOLUTION: We develop E-Business Models, develop or integrate E-Business or E-Commerce solutions on already existing site or develop it on a new site. With the business model and e-business solutions you can market and sell your products and services faster, easier and in a more cost-effective way on your web site accepting payments online  24/7 from; ATM/Debit Cards, MasterCard or Visa Credit cards, Verve or Bank Deposit or Online transfers payment channels.
 SEARCH-ENGINE OPTIMIZATION (SEO) This the process of affecting the visibility of your website or a web page in a search on major Search Engines, such as Google, Msn, and Yahoo. We can position your website to be ranked among the first 10 websites that would show up whenever someone is searching for organizations in your industry or for products or services which your organization provides in your country, city, location etc.
In general, the earlier or higher ranked your company or brands are positioned on the search results page, the more visitors it will attract from the search engine's users and the more sales or business it would generate. SEO may target different kinds of search. We designs and deploys the right SEO and key words that would generate huge revenue for your organization or brands. The web is truly the 21st century global market and how and where you display and position your organization or brands would reflect on your turnover. Would n’t you rather position your organization/brands strategically online today?
SOCIAL MEDIA MARKETING STRATEGIES: We also deploy adverts, promotions and models that would engage your prospects and clients on Social Media platforms and thereby promote your brands. We deploys and advertises our clients brands, products or services on popular sites and Social Media Sites, such as; Face book, Twitter, LinkedIn, YouTube, Yahoo, Google, Gmail and on most visited sites in Nigeria etc. We are poised to advise the right platform and the right demography you can advertise on in view of your the products/services. 
E-MAIL MARKETING SOLUTIONS & SERVICES: As a member of the International Email Marketers Association, we are well positioned and equipped with result-oriented e-mail marketing and broadcasting solutions, strategies and applications to reach millions with your message/campaign.
We have got over 5 million email addresses of Nigerians in our data base and we can broadcast your marketing campaign to them. We also provides mailing list to our clients according to the industry or demography of their choice. We can set up a platform for your organization to handle your e-mail marketing campaign or we shall handle/manage it for your organization. For more info, please do not hesitate to reach us.
BULK SMS BROADCASTING: Our bulk SMS gateway is available to service your bulk SMS marketing campaign needs. We sets up or integrate Bulk SMS platforms on our client’s site or set up an account for you on our portal, wherewith you can broadcast your campaigns to prospects and clients via bulk SMS. We have got over 10 Million GSM telephone numbers of Nigerians in our data base; and they are available according to demographies, such as, Professions, States and Industries. We also handle bulk SMS broadcasting services for our clients on contract basis. For more info., about getting bulk SMS numbers, services and solutions available, please do not hesitate to reach us. Remember, SMS is one of the most effective and direct marketing tools, endeavour to take advantage of it.  
E-NEWSLETTERSWe offers E-Newsletter publishing consultancy services, as well as, designs, develops, publishes and broadcasts electronic newsletters (E-Newsletters) or paper Newsletters for our clients on weekly, monthly, Bi-monthly or quarterly basis.
E-Newsletters publishing and broadcasting is yet another result-oriented Marketing and PR strategy that facilitates customers loyalty to brands, services & products. You can publish your organizations news, events, articles, pictures, brands, CSR projects and latest developments etc., on E-Newsletters.
ROBO CALLS & VOICE SMS SOLUTION
We offer cloud-based voice solutions to our clients. Voice SMS helps you to target audience by providing Voice Broadcasting tools, Robo calls features, Automated Surveys, Live Transfers, Notifications and Text-To-Speech broadcasts services. Contact us for more details.

SOFTWARES & MOBILE APPLICATIONS DEVELOPMENT:  Our ICT Departments develops solution-oriented Softwares and Mobile Applications customizable to meet our clients’ needs.
WEB DEVELOPMENTS:  Our Website Development and E-Commerce Solution Team is one of the best in Africa, and we would be glad to develop from the scratch, upgrade, re-design or integrate E-Business or E-Commerce Solutions in your existing site. We have a dedicated team of web designers and developers with years of experience. We are current with the latest trends in the web and e-business developments industry recently, and we are poised to exceed your expectations. And we would be glad to advise and discuss any modifications or integration you want to make on your site or to develop a new one for your organization.
Our Unique Selling Proposition, is thus; we don’t stop at developing or re-developing or integrating your site, we go the extra mile to link and promote your site on through online adverts, social media sites, search-engines, as well as designing e-business models and channels, to promote, market and sell your products and services online via e-commerce 24 hours a day, 7 days a week and 365 days in a year and thereby make the most of your site. We customize our processes according to the business models and guidelines of our clients.
Our competency is in, using CMS, Joomla, Drupal, Word Press, Magento, Zen Cart, Prestasoft, Modx, Mambo and other Web Applications Development, such as; Core PHP, ASP.NET, Java), as well as, Mobile Applications Development, such as; Android, iOS, Blackberry, etc and online advertising and syndication. Our team would work closely with you/your staff, to achieve the best result.  
Our Marketing Communications department offers Electronic and Prints Media Marketing and Advertising Services/Solutions. Our Electronic Media services are; Television and Radio commercials, programs and documentaries productions, while our Prints Media services includes; adverts copy writing, graphic designs, concepts creations and Ad placements on Newspapers, Magazines, Billboards, Handbills and Banners as well as Branding services etc.

Should you need more information, a quote, presentation or implementation of any of the services and solutions stated above, please do not hesitate to reach us.  
Would n’t you rather let the experts advice and handle all your Information, Strategies, Marketing, Branding, PR, Web Development and E-Business portfolio under one roof?
Thanks for your anticipated cooperation and patronage.
 Yours Sincerely,
SUCCESS STRATEGIES NIGERIA.

 Anthony C. Josephat-Nwokolo,
Managing Director, 
Direct Line : Tel: 234-806-829-6897, 0802-230-3482
 www.heavenlykingdomnews.blogspot.com

DISCOVER HOW TO BECOME FINANCIALLY FREE AND SUCCESSFUL


SUCCESS STRATEGIES NIGERIA
Presents
FINANCIAL FREEDOM SEMINAR

1.        WEALTH CREATION WITH ZERO CAPITAL : UNVEILING, HOW I EARNED 5 MILLION NAIRA IN 2013; CREATING, MARKETING AND SELLING INFORMATION PRODUCTS ONLINE AND OFFLINE, AND HOW YOU CAN ACHIEVE THE SAME, WITH LITTLE OR NO CAPITAL, AS PART-TIME OR FULL TIME BUSINESS – Anthony C. Josephat-Nwokolo
Time: 10: 00am – 12: 00 pm.
Fees : 15, 000. 00 Only.
Training Materials: Information Products Starter Pack (Info Materials You Can Start Marketing and Selling right away

2.       MASTERING GOAL SETTING AND EXECUTION SKILL & STRATEGIES; HOW TO ACHIEVE EVERYTHING YOU WANT FASTER THAN YOU THOUGHT POSSIBLE.
Time: 12: 15Pm – 2: 15 pm.
Fees : 10, 000. 00 Only.
Training Materials: Goal Setting formula and format

3.       PRACTICAL KEYS TO UNLOCK YOUR FINANCIAL FREEDOM (How to let money work for you, instead of working for money).
Time: 2: 25Pm – 5: 00 pm.
Fees : 20, 000. 00 Only.
Training Materials: Manuals


THEME:
ATTAINING FINANCIAL FREEDOM & PEACE OF MIND, THROUGH CREATION AND MARKETING OF INFORMATION PRODUCTS.

Date     :   Saturday April 5th, 2014
Venue  :   FRESHDEW Hall, 1st Floor, 71, Mobolaji Bank-Anthony Way, bye Olowu Str., Ikeja, Lagos
Time    :   10 : 00am – 5 : 00pm

************************************************************************
Dear Friend,

Do you know that YOU can learn virtually anything you want, you learnt how to crawl, walk, run, talk, read, write, drive and operate this computer or gadget etc. You can also learn how to create wealth. It is learnable. But why is it that a whole lot of people don’t learn and apply how to create, multiply and manage money?

This is why a whole lot of educated people do not attain Financial Freedom, I mean become Wealthy and Prosperous. Why? Because the principles for Financial Success and Freedom are not taught in schools. Which is the reason why most university Professors are not wealthy, whereas even school drop-outs, that has learned, understands and applies the principles of wealth creation, creates wealth and become financially free. 

Would you want to be Free from debt, free from lack of enough money, free from worry, fear and anxiety of not having enough money or being broke, free from embarrassment and troubles from Landlords and Landladies, free from Creditors, free from taking orders, free from limitation,  Do you really want Freedom, Fulfillment and Peace of Mind?

If, your answer to any of the above questions is YES, congratulations, because you are on your way to the land of Financial Freedom and Peace of Mind.

I consider you fortunate reading this newsletter, because you would be discovering HOW YOU CAN BECOME FINANCIALLY FREE, THROUGH CREATING, PACKAGING & MARKETING OF YOUR IDEAS AS INFORMATION PRODUCTS AND SERVICES with little or no capital.

I would also be sharing with you what I ve done and have taught others, who have followed the procedures and today they are financially free. They testify as living proofs to this program’s efficacy.

COURSE OVERVIEW

1. How to create, package, market and sell Information Products and rake in millions; We are living at the Information age and one of the smartest ways to generate wealth faster and easier with little or No capital this information age is through creating, marketing and selling of information products. What is an Information product? Information Products are materials, such as Audio and Video Programs or Tutorials, Training Programs, Books or Reports in print or e-book package, that furnishes or provides information on how to do, become or achieve something worthwhile.

Knowledge is a product of Information, and Knowledge, when correctly applied
Translates to Wisdom, and Wisdom when correctly deployed equals to Success, Peace of Mind and Financial Freedom – Anthony Chiugo Josephat-Josephat

No wonder, even the scriptures recorded that Wisdom is the PRINCIPAL thing everyone needs to succeed in life, business, career, family, marriage etc.

The Quantity and the Quality of Information at your disposal determines the Quantity and the Quality of the Result you shall get – Anthony Chugo Josephat.

2. Goal Setting and Execution Skills & Strategies: You will also discover How to achieve everything you want faster and easier than you ever thought possible, through mastering Goal Setting and Execution skills and strategies.

You will also discover How use goal setting to Create, Package and Market your Ideas as Products and Services, and have some residual income as part-time or full time, which has been proven as the smartest and fastest route to Financial Freedom.

3.      Practical Keys To Unlock Your Financial Freedom (How to let money work for you instead of you working for money: Truly, creativity has been proven, as the only remedy to checkmate Financial Insecurity, Unemployment and Job Insecurity, which is prevalence in the world today. So whether you are employed or not, you can create streams of income by the side and let you money work for you, because there is nothing called job security, with downsizing and outsourcing being the thing in vogue in the business world. You need to be prepared and create a back up or an exit route. My mentor Jim Rohn, taught me not to depend on one stream of income.
-Discover why the rich get richer and the poor get poorer.
-Understanding the difference between assets and liabilities.
- Master how cashflow determines whether you are rich or poor.
-Understand how to let your money work for you.
-Understand the difference between Financial Security and Job Security.
-Are you being paid by the month, the hour, the minute, or the second?
-Are you earning money eight hours a day or 24/7?
-If you stop working, will money continue to come in?
-Do you have multiple sources of income?
-Are YOU financially satisfied with your own life?

If you are ready to make changes and plan for a financial Freedom,
then this training program is for you.

The No.1 desire of every rational and responsible individual is to Prosper and become Financially Independent and Successful. The methodology to achieve this Financial Freedom and Prosperity, has been the subject of discussion in books, Audio, Video Tutorials, Magazines, Seminars, and Conferences produced worldwide.

The Oxford Advanced Learner’s dictionary defines the word PROSPER as; To be successful and Rich, while the word PROSPEROUS is defined as; to be SUCCESSFUL and WEALTHY,”
 It’s important to note that Riches has to do with the value of cash and assets that you have as an employee or a business owner or investor; while Wealth is a function of how long your cash and assets can sustain your standard of living after you have stopped working. So HOW WEALTHY ARE YOU? 1 day? 1 week? 1 month? 1 year? 10 years? 50 years? 100 years? etc.

Regardless of the level where you are today, It would interest you to note that WEALTH AND FINANCIALFREEDOM can be created, generated or amassed gradually or exponentially through POSITIVE AND CREATIVE THINKING/IDES, CREATING A PRODUCT OR SERVICE, MARKETING AND MANAGING YOUR IDEAS, PRODUCTS OR SERVICE.

In view of teaching and imparting the foregoing Universal Laws and Principles for WEALTH CREATION, we have packaged this timely fully loaded Training Program Tagged; FINANCIAL FREEDOM SEMINAR; to empower and impact you with the Skills, Mental Attitudes and strategies for Wealth Creation and Financial Independence  and Peace of Mind.

For Whom ?

-For everyone who wants to create additional stream of income,
-For everyone who wants to become Financially free and have Peace of Mind,
- For Bloggers, Internet Users, Students, Employers, Employees, Entrepreneurs, Marketers, Managers and Sales people etc.

·          Course Fee:  See above
·         Payment on or before March 21st, 2014 attracts 20% discount and entitles you to the book listed below.
·         Fee covers Training, Lunch, Certificate & Training Materials.

Training Manuals : If you would not be available on the aforementioned date to attend the Seminar, you can order for the training manual for each program at N15,000. 00 only.

The Facilitator

i.                    Anthony Chinweugo Josephat-Nwokolo; is the Managing Director of SUCCESS STRATEGIES NIG. LTD., an Author, Success Strategist & Leadership Consultant and Coach, Inspirational Speaker, Multi-Media Consultant, Website, E-Business & E-Commerce Developer & Consultant, an Investment Advisor, Brand & Business Growth Strategist and a minister of God. Publisher SUCCESS STORIES E-Magazine (www.successstoriesng.blogspot.com)

To Register: Visit our website click on Seminar Registration and fill out the registration form, or send us email indicating your names, telephone and email address and your location.
Limited Seats Available; The earlier your register the better chance you have.
For Reservation/Confirmation: Pay the course fees into our company’s bank account, or pay cash at our office or issue a cheque in favour of SUCCESS STRATEGIES NIGERIA. Or make a transfer or cash deposit into our company account, the account details would furnished upon request.
 BONUS: Registration Payment on or before March 21st, 2014 attracts 20% Discount and entitles you to the following books free of charge as bonus, they: a). MBA in a Day –by- Steven Strassler, (b). Change Your Thinking Change Your Life -by- Brian Tracy, (c). Business at the Speed of Thought -by- Bill Gates.
Should you need more information, details and for registration, Please do not hesitate to contact us.  
………….Success is within you, explore it…..

SUCCESS STRATEGIES NIGERIA
7, Asiata Crescent, Oregun, Ikeja, Lagos
Tel: +234-0806-829-6897, 0802-230-3482
Website : www.successstrategies.com.ng
Blogs: www.successstoriesng.blogspot.com
wwww.heavenlykingdomnews.blogspot.com

Tuesday, 25 March 2014

The Basics of Branding ; Learn what this critical business term means and what you can do to establish one for your company.


Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .
Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.
 Written by -John Williams
John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.

Saturday, 22 March 2014

Exclusive Interview With World's Richest Man Bill Gates




It will be a minuscule portion of my wealth. It will mean they (his children) have to find their own way. They will be given an unbelievable education... But they will have to pick a job they like and go to work,' said Bill Gates
Travie McCoy and Bruno Mars’s hit Billionaire reached No 3 on both sides of the Atlantic last year. The  irony of the lyrics isn’t lost on either of us. They are, Gates chuckles, regularly used by his three children  to poke fun at him. 
At 55, he has graced the cover of Forbes magazine many times. As the co-founder, with Paul Allen, of Microsoft, he grew a 1975 back-room start-up into a software behemoth worth, at its peak, $400 billion. Oprah Winfrey is a close friend; the pair meet regularly and she has discussed signing his ‘Giving Pledge’ to donate the bulk of her $2.7 billion estate to charity.
And the Queen? Well, she gave him an honorary knighthood back in 2005.
‘The Billionaire song is what my kids tease me with,’ he says. ‘They sing it to me. It’s funny.’ 
They have apparently also introduced him to the ‘joys’ of Lady Gaga, ‘but the 12-year-old is always worried about the nine-year-old listening to songs with bad words. So he’s like, “No! Skip that one!” So I only know some Lady Gaga songs.’
It’s probably just as well his children have a well-developed sense of humour. Gates is officially the second richest man in the world, only losing the No 1 spot to Mexican businessman Carlos Slim last year, after holding it for nearly two decades, on a technicality; he has given away $28 billion to charity, so is now personally worth ‘only’ $56 billion. 
But Jennifer, 15, Rory, 12, and Phoebe, nine, aren’t going to inherit anything like that much. 
‘I don’t think that amount of money would be good for them.’

He won’t specify what they will get, but the reports that they’ll receive ‘only’ $10 million each can’t be far off, because he concedes, ‘It will be a minuscule portion of my wealth. It will mean they have to find their own way. 
'They will be given an unbelievable education and that will all be paid for. And certainly anything related to health issues we will take care of. But in terms of their income, they will have to pick a job they like and go to work. They are normal kids now. They do chores, they get pocket money.’
He is determined that his family life should be as unaffected as possible by his fortune, and that he should be a hands-on father. 
‘I never took a day off in my twenties. Not one. And I’m still fanatical, but now I’m a little less fanatical. I play tennis, I play bridge, I spend time with my family. I drive myself around town in a normal Mercedes. I’ve had a Lexus. The family has a Porsche, which is a nice car that we sometimes take out. We have a minivan and that’s what we use when it’s the five of us. My eldest daughter rides horses, so we go to a lot of three-day shows. The kids are a big part of my schedule.’

Has he succumbed to the inevitable pleas from the children for an iPad, iPhone and iPod? His face hardens: ‘They have the Windows equivalent. They have a Zune music player, which is a great Windows portable player. They are not deprived children.’
He mentions a U2 concert he attended the previous night in Seattle, which has been the talk of the town. He has been friends with Bono for years; along with his wife, he shared the cover of Time magazine with him in 2005, when the trio, dubbed ‘The Good Samaritans’ for their philanthropy, were named ‘Persons of the Year’.
‘We went to the concert with my daughter and three of her friends, so there were six of us and we took the minivan. I drove.’ 
Did Bono invite them backstage? A long pause, then: ‘Umm, no – actually, he stayed at our house.’ Of course.
There’s something surreal about hearing Gates talk on such a personal level. Meeting him is comparable to meeting a head of state. We’re in a conference room in the sparkling new home of the Bill & Melinda Gates Foundation in Seattle, a $500 million glass-walled, eco-friendly office space which Gates jokes is ‘mostly the brainchild of my wife – I just signed all the cheques’.
To say that Gates is socially awkward is putting it mildly. This is a man who built a multi-billion-dollar company yet seems totally unaware of the social niceties of life. His voice is loud and oddly high-pitched. He’s in constant motion as he speaks, rocking in his chair with his arms folded protectively in front of him, tapping his toes, fiddling with a pen. He fails to look me in the eye and doesn’t engage in small talk.
I ask him whether this is it now – is Microsoft history to him, replaced in his heart by his philanthropy? He retired from the day-to-day running of Microsoft in 2008, with many believing it has since lost its edge to companies like Apple and Google. 
He says, ‘My full-time work for the rest of my life is this foundation.’ 
Will he ever return to helm Microsoft? 
‘No. I’m part-time involved. But this is my job now.’
His foundation has assets worth $37.1 billion, thanks in part to contributions of shares from his mentor, American ‘uber-investor’ Warren Buffett. But forget the figures. The only thing Gates wants you to know is that he intends to give it all away. 

More...
Famously publicity-shy, he has granted this rare one-on-one interview to Live not – unsurprisingly – to talk about what non-Apple gadgets his children have, but to promote a ‘pledging conference’ for donors and partners of the GAVI Alliance (the Global Alliance for Vaccines and Immunisation, which Gates co-founded in 2000) that kicks off in London on Monday. 
Hosted by David Cameron, the event marks the culmination of a drive, spearheaded by Gates, to raise $3.7 billion to vaccinate 243 million children in the world’s poorest countries against illnesses such as pneumonia and measles. Gates and Cameron are expected to announce the money has been successfully raised and, it’s hoped, will save four million lives over the next four years.
His foundation began humbly in 1994 after a double whammy that made the billionaire think about his own mortality. It was the year Gates married Melinda, 46, a former Microsoft manager, and when his much-loved mother Mary, a former teacher and businesswoman, died of breast cancer.
After Mary’s death, Gates’s father Bill Sr, feeling listless, started ploughing through the stacks of begging letters which had piled up at his son’s office, simply ‘for something to do’. He would send the requests he thought worthy to his son, who would then write the cheques, which Bill Sr would send out with brief notes. Bill Sr is now co-chair of the foundation, and still shows up for work every day, despite being 85.
In a letter to her daughter-in-law on the eve of the wedding, Mary Gates wrote, ‘From those to whom much is given, much is expected.’ 
Gates still has the letter. 
Gates at work in 1984. As the co-founder, with Paul Allen, of Microsoft, he grew a 1975 back-room start-up into a software behemoth worth, at its peak, $400 billion
‘It was six months before my mum died, so of course we kept that. It’s at home.’
Gates decided vaccinating the world’s disadvantaged is a cost-effective, simple way to help the very poor. 
‘You get more bang for your buck.’ 
Why not be the guy who cures cancer instead? 
‘The motto of the foundation is that every life has equal value. There are more people dying of malaria than any specific cancer. When you die of malaria aged three it’s different from being in your seventies, when you might die of a heart attack or you might die of cancer. And the world is putting massive amounts into cancer, so my wealth would have had a meaningless impact on that.’
He is swift to praise the Prime Minister for increasing Britain’s foreign aid. 
‘What David Cameron is doing is something to be proud of. The UK has led the way, particularly in getting value for money. Your government went and ranked the various aid groups. Some came out poorly and some came out very strongly. GAVI was ranked one of the best of all, because if you give those vaccines to the poorest of the poor, the impact on saving lives and avoiding sickness is incredible.’
Bill and Melinda Gates in India earlier this year. Their foundation has assets worth $37.1 billion. He intends to give it all away
I mildly disappoint him when I ask whether foreign aid really does go to the most deserving. What about Robert Mugabe’s henchmen skimming off millions in Zimbabwe? 
‘Well, no one gives aid to Zimbabwe through the Mugabe government,’ he says sharply. 
‘Charities like the World Food Programme go in on a direct basis. When we buy vaccines we are super-smart about what we pay. We get price reductions. We can track how many kids get the vaccines. People don’t stockpile vaccines. It’s not like you’re going to go to Mugabe’s mansion and you’d find polio vaccines in the basement and he’s going’ – at this point, marvellously, he breaks into a Dr Evil impression – ‘“Ha, ha, ha! I took it ALL!”’
'When you go into a ward with kids who have cholera, it's horrific'
How about countries like India, which receives billions in aid yet has 70 billionaires and a space programme? 
‘Countries which receive aid do graduate,’ he insists. ‘Within a generation Korea went from being a big recipient to being a big aid donor. China used to get quite a bit of aid; now it’s aid-neutral. India in the north still needs all the help we can give in terms of helping with childhood death rates, maternal deaths and polio.
‘It is important to me to get out into the field. I went to Uttar Pradesh (in northern India) recently. It was a long way from this…’ 
He waves his hand around the conference room. 
‘It is important to see places. When you go into a ward with kids who have cholera, it’s horrific. They are losing their vital fluids and their brains are shutting down. As a father, as a human, it’s just horrific.
‘I met this girl, Hoshman, a polio victim. She’s three years old and can’t walk and never will. She’s just beginning to realise how different her life will be from the other kids’. I spoke to her mum and her older sister. Because of the work we’ve done she will be one of the last 50 kids in India to be paralysed from polio.’
He smiles when I tell him one of his foundation workers told me how he helped pull himself across a river in Uttar Pradesh, and that while everyone in the Western world has heard of Bill Gates, in the Third World he’s a nobody. 
‘Oh, absolutely. They don’t know who I am, because it doesn’t relate to their world. I went to one place with the chief minister and someone said, “Who is this guy?”, and the chief minister said, “This is a white-skinned guy I brought with me.” If you’re a person struggling to eat and stay healthy you might have heard about Michael Jordan or Muhammad Ali, but you’ll never have heard of Bill Gates.’
His passion for aid is such that he devotes his spare time to reading about it: ‘At the moment I’m reading Getting Better by Charles Kenny, and I’m going to China soon, so I’m reading The Dragon’s Gift, about the history of Chinese aid to Africa.’ 
Gates is a voracious reader. His famously palatial home – a £100 million, 66,000 sq ft hi-tech wonderland overlooking nearby Lake Washington – has a library packed with books. Ironically, he prefers his books in old-fashioned physical form: ‘I read a lot of obscure books and it is nice to open a book. But the electronic devices are good as well. Digital reading will completely take over. It’s lightweight and it’s fantastic for sharing. Over time it will take over.’
His pride and joy is the Codex Leicester, one of Leonardo da Vinci’s notebooks, which he bought in 1994 for $30.8 million. 
‘I’m lucky that I own that notebook. I’ve always been amazed by Da Vinci, because he worked out science on his own. He would work by drawing things and writing down his ideas. Of course, he designed all sorts of flying machines way before you could actually build something like that.’
He says it would be one of the first things he’d rescue from his home in a fire, but adds, ‘I have documents by Isaac Newton and Abraham Lincoln. I have some pretty nice art too. It would be a shame to lose any of that.’
He’s still inquisitive about technology. Pointing to a large whiteboard behind my head in the conference room, he gives me a tip. 
‘The next big thing is definitely speech and voice recognition. You’ll be able to touch that board or speak to it and get your message to colleagues around the world. Screens are cheap.’ 
He has his own Twitter account and Facebook page, although ‘I had a problem with Facebook, because the friend requests got out of hand’.
He is friends with Facebook founder Mark Zuckerberg, 27, who has already pledged to give most of his fortune away. Gates lets slip that Zuckerberg may be engaged to Priscilla Chan, his long-term girlfriend: ‘I didn’t say to Mark, “Give me all your money!” He was predisposed to do it and he came to me seeking advice. 
'His fiancée Priscilla thought about education and he gave money to Newark, New Jersey, and we did a co-grant so that some of our people who had some expertise in that field could help him out. He deserves credit. I started meaningful philanthropy in my forties. He’s starting way earlier.’
I ask about his ‘legacy’, and for the first time I understand how Microsoft employees felt when Gates interrupted meetings to declare, ‘That’s the stupidest idea I’ve ever heard!’
‘Legacy is a stupid thing! I don’t want a legacy. If people look and see that childhood deaths dropped from nine million a year to four million because of our investment, then wow! I liken what I’m doing now to my old job. I worked with a lot of smart people; some things went well, some didn’t go so well. But when you see how what we did ended up empowering people, it’s a very cool thing. 
'I want a malaria vaccine. If we get one then we’ll have to find the money to give it to everyone, but the impact would be so huge we would find a way. Understanding science and pushing the boundaries of science is what makes me immensely satisfied. What I’m doing now involves understanding maths, risk-taking. The first half of my life was good preparation for the second half.’
Gates was always described as a geek, but that seems terribly unfair in the wider context of the passions that now drive him. As I stand to leave, he laughs the label off. 
‘Hey, if being a geek means you’re willing to take a 400-page book on vaccines and where they work and where they don’t, and you go off and study that and you use that to challenge people to learn more, then absolutely. I’m a geek. I plead guilty. Gladly.'