In line with our passion to enable individuals and organizations in the area of ICT, E-Business & Digital Marketing services
& training, we hereby offer you the opportunity to attend or delegate a
staff to the aforementioned workshop. See the courses and modules listed below
for more information.
Target Audience: SME Business Owners or Managers, Webmasters, Marketing Managers, Brand
Managers, Biz Dev. Managers, Sales Managers, IT Managers, Digital Marketers. # Anyone who wants to discover and master how to use Digital Marketing to reach
more targeted audience, generate more leads and drive traffic, and increase
sales and revenue in a cost-effective and measurable way.
COURSE OVERVIEW:
Truly, the internet has changed the way we communicate,
learn, shop, socialize, market and sell our products and services. And smart
organizations and individuals are leveraging on Digital Marketing and
E-business strategies to reach, analyze, brand, market and sell their products
and services to a bigger market in a cost effective and measurable way.
Digital marketing is an umbrella term for
the targeted, measurable, and interactive marketing of products or services
using digital technologies to reach and convert leads into customers. The key
objective is to promote brands, build preference and increase sales through
various digital marketing techniques. The combination of digital
marketing + E-Business strategies equals a successful business system that
generates and converts leads to revenues in a cost-effective and measurable
way.
TRAINING OUTCOME:
It is expected that at the end of this workshop,
participants would;
Master cost-effective and measurable ways to create
awareness, generate more leads, drive more traffic to their websites and stores
and increase sales and revenues leveraging on digital marketing strategies. Master how to optimize their website, products or services
to rank high on major search-engines when internet users are searching for
providers or dealers on the products or service your company offer. Master how to run cost-effective and result-oriented ads on
Social media platforms and on Google search and/or display platforms. Master how to use Google analytics to analyze how visitors
find and use your site, how to keep them coming back, as well as how to measure
sales and conversion rates. Master how to promote your businesses, brands & services
through blogs, discover niches to blog on and how to generate great traffic to
your blogs. Master techniques to write persuasive sales letters and
promotional materials, and how to come up with catchy headlines that arouse
interest and attention on your online and printed banners. Master how to design colorful and interactive email
newsletters in minutes with newsletter templates, how to broadcast your email
newsletters to thousands or millions of email addresses, as well as how to get valid
Nigerian email addresses of residents in any city, state or demography you want
to target with your campaign. Master e-business strategy to attract prospects that are
interested in what you offer and how to easily convert them to loyal customers.
As well as, how to start accepting debit cards payments on your site within 48
hours without spending any Integration or Set up fee.
COURSE OUTLINE:
At this hands-on
workshop attendees shall master the state of the art techniques, strategies and
best practices of;
i.
SEO (SEARCH ENGINE
OPTIMIZATION): Search engine use has become a
mainstream in the business world today. A recent survey indicates that 99% of
Internet users use search engines, such as; google.com to find the providers of
the products or service they are looking for. So don’t be left out. Discover how to optimize your website to rank
on Google’s Search Results First Page and other major Search Engines. And let
the people that need what you offer find you instead of the other way round.
ii.
GOOGLE DISPLAY / AD
WORDS: Discover how to set up target, interactive,
measurable and cost-effective ads on Google search or display platform and
drive great traffic to your sites and store online and offline, thereby
increase sales. It helps you
increase sales by getting your ads on relevant sites and in front of more
people, more often, so that when they come to buy, it’s your business that is
top-of-mind.
iii.
GOOGLE ANALYTICS: Google
Analytics and related products can help you turn customer insights into
actionable solutions for your business. It lets you do more than measure sales
and conversions. It also gives insights into how visitors find and use your
site, and how to keep them coming back.
iv.
SOCIAL MEDIA
MARKETING (FACEBOOK, LINKEDIN ETC): Discover strategies to promote your brands and products, as well as engage your prospects, customers and clients on Social
Media platform thereby earn their loyalty and patronage.
v.
EMAIL MARKETING
TECHNIQUES: How
to create and broadcast colourful and interactive e-Mail newsletters to thousands or millions of Nigerians email addresses
promoting your products, events, programs etc., and how to get bulk valid
Nigerian email addresses of any city, state or demography want to target.
vi.
COPY WRITING (SALES
LETTERS) TECHNIQUES:
How to write persuasive sales letters, marketing or promotional materials with
strong call to action technique.
vii.
BLOGGING BLUEPRINT: How to promote your businesses, brands &
services through blogs. How to set up a great blog in less than 15 minutes. Blog
niches and contents you can publish and attract huge traffic, readership and
advertisers. How to drive huge traffic
to your blog. How to monetize (make money) from your Blog.
viii.
CATCHY & ATTRACTIVE
HEADLINES:
How to come up with catchy headlines that arouse interest and attention with your
online and printed banners/adverts. Attendees will also get a 20 page report of
result-oriented headlines one can adapt, tweak, customize and fully use for
profitable campaigns. Note: 90% of
adverts online and on printed materials fail due to unattractive caption
headlines.
ix.
E-BUSINESS STRATEGIES: Master e-business
strategies to attract prospects that are interested in what you offer and how
to easily convert them to loyal customers. Also, discover how to start accepting
debit cards payments on your site within 48 hours without spending any
Integration or Set up fee.
BONUS
·
Free Support - 3 months free support and coaching.
·
Early bird - Registration before October 14th
entitles 15% discount.
·
Free Manuals & tutorials
FACILITATORS
Tony Nwokolo -
Business Owner, Author, Blogger, Digital Marketer, E-Business Consultant. Founder & CEO., S. STRATEGIES
SOLUTIONS www.strategicsolutions.com.ng Owner,
Booksmart Online Book Store www.booksmart.com.ng & Good Deals Online Discount Shop www.gooddeals.com.ng Publisher, Success Stories Blog www.successstoriesng.blogspot.com
Afolabi,
Joshua D. - Social Media and Digital Marketer. CEO of Jauren Plus, a renowned High
Performance Coach, Social media/Digital Marketing Expert, and Real Estate
Consultant.
Olalekan Adebumiti – Blogger, Author,
Creative Writer and Digital Marketer.
DATE, TIME & LOCATION
Date: October 20th, 2015.
Venue: Fresh Dew Conference Centre, 71, Mobolaji-Bank-Anthony Way, Ikeja,
Lagos.
Time: 9: 00am - 5:00 pm
Registration Fees:
N40, 000 only (Forty thousand naira) only. (Covers; training materials and facilitation, tea break, lunch and
certificate) per participant.
Early bird - Registration before October 14th entitles 15% discount.
Workshop Requirements: Since the course will be more of hands-on
training; 30% theory and 70% practical, attendees are expected to come with
their laptops, internet modem, or access the internet via the wifi we shall
provide at the venue.
Should you need more
details, order the tutorial manual or for registration, please do contact us.
Treat as urgent, as
limited space is available.
With Sincere Regards,
S. STRATEGIES SOLUTIONS
Tony Nwokolo,
Managing Partner/CEO,
Tel: +234-806-829-6897, 0909-454-0396,
0802-230-3482
www.strategicsolutions.com.ng
Owner, GOODDEALS ONLINE STORE
<www.gooddeals.com.ng>
Author, The 10 Commandments
of Success & Fulfillment
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