INCREASE TRAFFIC AND SALES THIS SEASON – TAKE ADVANTAGE OF OUR DIGITAL & SOCIAL MEDIA MARKETING SOLUTIONS AT 50% DISCOUNT

INCREASE TRAFFIC AND SALES THIS SEASON – TAKE ADVANTAGE OF OUR DIGITAL & SOCIAL MEDIA MARKETING SOLUTIONS AT 50% DISCOUNT

We propose to serve as your Digital & Social Media Marketing consultants, we can enable you implement Digital & Social Media Marketing Strategies and Solutions for your company, to Increase your brands awareness, generate more traffic and sales on your site and stores online and offline this season.

The services and strategies we are proposing to your highly esteemed company, shall translate to the following results:

a.   Increase traffic to your website to a minimum of 2000 visits every day within the next 30 days,

b.   Increase orders and purchases on your online and offline stores by at least 300% within the next 30 days.

c.   Reinforce your brand identity and strengthen brand loyalty.

Truly, the internet has transformed the world into a global village. And it has changed the way we Communicate, Learn, Shop, Socialize, Brand, Market and Sell our products and services online and offline.  Smart organizations and individuals are leveraging on it to reach, engage, relate, analyze, brand, market and sell their products and services to a bigger market in a cost effective and measurable way, thereby have an edge over competitors.

To this end, we therefore propose a methodical approach to guide and assist your company to achieve her marketing and sales goals this season by engaging and leveraging on the following mediums, strategies and tools; Search Engine Optimization (SEO), Google Analytics, Google Display Ad, Facebook Ad, Twitter Ad, LindkedIn Ad, Youtube Ad, Yahoo Ad, Video Marketing / Promotions, Info Graphics Designs,    Contents & Copy Writing, Email Marketing Services, Email Blasting Software Set-up, Nigerian Email addresses Provision (We have 3 Million Nigerians Email Addresses Data Base), Ring Back Tune, Bonus Bundles, Bulk SMS Sending to any City or State of your choice (We have 80 Million GSM Numbers Data Base sorted by Town, City, LGA, State) and Performance Metrics.

ADVANTAGES OF DIGITAL & SOCIAL MEDIA MARKETING

   I.        Digital & Social Media Marketing is the most effective result-oriented and cost-effective marketing strategy in this age.

 II.        Most of your prospects and customer spends 70% of their time online working and searching for information and products and reaching and catching their attention online has been result-oriented?

III.        It generates great traffic to your site or stores with any budget you have, unlike other media?

IV.        It enables you to reach a targeted audience, industry or demography in a cost-effective and measurable way?

To this end, we have articulated a detailed technical proposal stipulating our recommendations, methodologies, strategies, tools and work plan. The proposal also sets out a projected contractual sum which includes operational costs.

1.   Our Value Proposition

Because our client’s success is our success, we mind and manage our client’s digital & social media portfolio and campaign, while they mind their business. Our approach is thus: we discuss with our client their goals, target audience, challenges and budget, and then provide professional advice, techniques, tools and strategies to enable them achieve their goals, drive traffic and generate sales on our  their sites and stores by at least 300%. And in so doing, reposition our client’s brand to be top-of- mind and have an edge over competitors.

 

2.   The Company

S. Strategies Solutions is a one stop shop for Digital Marketing & Social Media Branding, Mobile, Software & Web Applications Development & Integration, ICT & E-Business solutions, Training & Consultancy Services. We diagnose advice and proffer solutions to business challenges by developing and deploying human capital, systems, strategies and technologies that enables individuals and organizations to achieve their goals in an efficient way, faster and easier saving time, energy and resources. 

3. Digital Marketing Methodologies, Tools & Strategies

Based on our experience and expertise, we strongly recommend the following tools, techniques and strategies as they are proven, cost effective and result oriented;

A.  SEARCH ENGINE OPTIMIZATION (SEO): We observed that your company website is not ranking on Google’s first page when we searched for dealers on your products and services in Nigeria and Lagos respectively. We, therefore recommend optimizing your company’s website, to start ranking on Google’s Search Results First Page (GSRFP) whenever someone searches for any brand or products your company deals on. Search engine use has become a mainstream in the business world today. A recent survey indicates that 99% of Internet users use search engines, such as; google.com to find the providers of the products or service they are looking for. So don’t be left out. 

B.  GOOGLE DISPLAY AD: We shall design and display your promotional banners on Google Display Network Sites (GDNS), such as; Linda Ikeji Blog, Online Newspapers – Thisday online, the Nation online, the Guardian online, Naij.com, Sahara Reporters etc.

Budget- With a budget of $10 per day your campaign banners shall be displayed on the high traffic publisher’s sites. With a monthly budget of $10 per day x 30 days = $300 only.

Viewship/Conversion rate: Your campaign shall be seen online by at least 100, 000 people on the Google Display Network sites, and with the aforementioned bundle package strategy we can convert at least 10% of the 100, 000 views = 10, 000 prospects monthly. 

C.  SOCIAL MEDIA ADVERTISING (FACEBOOK AD, TWITTER AD, LINDKEDIN AD: We shall design and have your campaign / banners run on Face book, Twitter, LinkedIn and reach millions of Nigerians.

Budget -With a budget of $10 per day or above your campaign banners shall be seen by at least 50, 000 Nigerians within 30 days on any of the aforementioned platforms. $10 per day x 30 days = $300 only.

Reach/Conversion rate: Your campaign shall be seen online by millions of Nigerians and with our strategy we can have at least 1% conversion rate within 30 days. 

D.  YOUTUBE AD: We recommend promoting your video marketing campaign on YouTube. So how much does it cost to run an ad on YouTube? YouTube advertisers pay per view of their ad, with an average cost-per-view ranging from $0.10 – $0.30. The views also count toward your overall YouTube views. On YouTube there are four standard types of ad formats:

In-search – an ad shows up above the YouTube search results.

In-slate – an ad shows up in the suggested videos after your video ended.

In-display – an ad shows up on the suggested videos beside the video you are watching.

In-stream – an ad plays before you can watch your video.

The pricing varies slightly per ad unit, with in-display ads ranging towards the higher end ($.30) and in-search toward the lower end ($.10). With a minimum budget of $10 per day x 30 days = $300/month your video campaign shall be exposed to 50, 000 views in 30 days and conversion rate of 1% shall translate to 5,000 traffic/customers monthly.

Advertisers can target viewers by age, gender, location or by what types of videos they like to watch on YouTube. Generally, advertisers pay incrementally more for focused target audiences.

E.  YAHOO AD: The Yahoo mail login and In-mail ads platforms are Yahoo’s most sought after formats and performs exceptionally well. Premium campaigns delivers against key branding metrics and drives increased impact in consideration and conversion. Statistics shows that 70 million Nigerians users uses Yahoo email account and ads placed on this platform are very effective. We are agents to Yahoo, Inc. Yahoo premium ads rates are; Homepage takeover or Login page = USD3, 000. 00 only per day, Yahoo In-mail ad (This is the ad that appears on the light hand side of your Yahoo inbox) – USD4, 500. 00 only for 30 days.

F.   VIDEO MARKETING / PROMOTION: We shall produce scribble video campaign to promote your offerings this season on your site, YouTube, Blogs and on Social Media sites. Why Video Marketing? Because, video campaign conveys messages faster and clearer than pictures and texts. See the costs below in the financial proposal.

G.  GOOGLE ANALYTICS: We shall set up or work with your Google Analytics account in order to turn customer insights into actionable solutions for your business.  Analytics tool lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back as well as enable you measure and monitor the results of the digital marketing activities.

H.  INFO GRAPHICS DESIGNS: Our graphic artist shall design creative info graphics banners and materials for your online campaigns. Our Info graphics are always spiced with catchy captions (headlines) that arouse attention, attract and engage prospects with strong call to action techniques.

I.     COPY WRITING: We shall be writing and posting quality contents sales letters (articles) on high traffic blogs and forums. The following are some of the preferred high-traffic result-oriented blogs we shall be posting your articles on; Linda Ikeji Blog, Nairaland Online Forum, Success Stories Blog, Bella Naija etc.

J.   EMAIL MARKETING: We shall create and blast e-Mail newsletters to thousands or millions of Nigerians email addresses in our data base. We have over 2million valid Nigerians email addresses to market your products and offerings to any numbers of email addresses you want every day, twice a week, one a week or twice in a week . The email addresses are available based on the city, state or demography our client wants to target. We also provides the VPS and software application which our clients can use to blast their email campaign themselves.

K.  RING BACK TUNE: We also recommend you activate a ring back tune campaign on all the mobile phone numbers of all your staff. We can produce engaging and interesting ring back tune for your brand and have it activated on all the mobile telephone numbers of your company staff. And through this ring back tune campaign your brand and offerings shall be promoted to everyone that calls you or any of staff every day. 

L.   BULK SMS SERVICES: We shall broadcast your SMS message to phone numbers of your targeted audience or demography. We have in our data base 100 million GSM numbers of all the activate GSM numbers in Nigeria of all the networks. The numbers are sort by users Names, Address,City, LGA,  State. Clients can decide to target a particular city or state of their choice.

M. BONUS BUNDLES: We recommend you bundle your offering with bonuses e.g (1 GB Data or N1000 Airtime Recharge card, or Gift Items) as a bundle package to customers that places order within a specified period this season, in order to drive sales to your stores online and offline. We can supply data bundles of all network providers (MTN, AIRTEL, ETISALAT, GLO) at a discounted rate. More details would be presented upon request. 

N.  PERFORMACE MEASURING & REPORTING: With Google analytics and other related tools our clients can analyze and measure the results we generate. Also, we shall be reporting the results and progress of the campaigns to clients on weekly, bi-monthly or monthly basis. And shall be meeting with client’s rep every week to review progress, brain-storm and re-strategize to optimise results.

O.  WEBSITE OR MOBILE APP DEVELOPMENT: We also offer website development, Management or Upgrade, as well as Mobile Applications development & E-commerce solutions.

P.  TRAINING & CONSULTANCY SERVICES:  We also provide training and consultancy services on all the above subjects.

 

4. OUR CLIENTELLE

The following are some of our clients:

1)  AB Microfinance

2)  Slot Systems Ltd

3)  Micro-Station Ltd

4)  Nebs Technologies

5)  Ramonica Multi Services Ltd

6)  Lagos State Ministry of Economic Planning & Budget

7)  Diamond Bank

-To mention but a few.

 

5. OUR FINANCIAL PROPOSAL

Table 1. Summary of Financial Proposal For Digital & Social Media Marketing Consultancy & Services

Services, Strategies & Platforms	Currency	Amount
Monthly Campaign Budget	$	$ 300 - 1, 200.00
Retainer ship per Week / Month (Covers our services and management of;  SEO, Google ads, Social Media (Face book, Twitter, LinkedIn, YouTube ), Info graphics designing, Google analytics, Measuring & Reporting)	N	30, 000 /100,000.00
Video Campaign Production Cost	N	80,000.00
Ring Back Tune Campaign Production Cost	N	60,000.00
Contents & Copy Writing	N	70,000.00
100, 000 Nigerian Email Addresses + Newsletter design + Blasting	N	100,000.00
Bulk SMS Sending	N	2 (Negotiable)
GSM numbers provision  (1kobo per GSM number)	10 Kobo

Note: This promotional pricing offer is valid till December 14^th, 2015.

Post Script: This once in a year 50% offer is our company’s 7^th year anniversary gift to Nigerians; we are giving back to the society as we celebrate seven solid years of empowering and impacting lives and businesses in Nigeria. So rush while offer lasts.

Should need more details, further discussion or clarifications, please don’t not hesitate to contact us.

We therefore look forward to establishing a mutually beneficial business relation with your company, as we anticipate a favorable response from you.

With sincere regards,

S. STRATEGIES SOLUTIONS

A.  C. Nwokolo,

Managing Partner

+234-909-454-0396, 0802-230-3482,

<www.strategicsolutions.com.ng>