Think Business: Is It Ethical to Be Rich In Africa?
By Angelo FickWealth: both a condition aspired to by billions and the source of much trouble on Earth. This is particularly important to remember on a continent like Africa. The resources of this continent contributed significantly to the enriching of others elsewhere. Without the exploitation of Africa’s material resources, much of the growth of the West after the 14th century would be unthinkable; this included raw materials both vegetable and mineral; but most traumatically, it included human beings whose enslavement on plantations for cotton and sugar fuelled the economic growth which marked European and North American modernity.
Contemporary Africans live on a continent marked by spectacular inequality. In a few confined spaces in some of our major cities you may experience the comfort of first world standards: five-star hotels, air conditioning, top restaurants and shopping centres where stores charge dollar and euro equivalent prices for mostly imported goods. But the majority of Africans live outside these spaces where the political and economic elites socialise and work, networking among themselves and with the politically and economically powerful from elsewhere.
The spectacular wealth (mostly un-imaginable to the majority of people on the African continent) of the few billionaires and their millionaire associates is often celebrated as an achievement for Africa in the mass media. Such praise for the achievements of the few are attempts to countermand the image of Africa as nothing but a space of deprivation, poverty, and failure (economic, political, social, and cultural) which have dominated western representations of the continent.
These celebrations of wealth and those who produce and possess it are therefore reactive, always already determined by the images of Africans created by outsiders, and sometimes internalised by Africans themselves. The prominent Kenyan writer Ngugi wa Thiong’O coined the term ‘colonial alienation’ to describe this: understanding the local to be inferior because it is not only not the distant, but is judged to be inferior to the distant by people who have never been there.
However, millions of Africans who have never been to Europe or America can now judge their surroundings against images of those distant places that are beamed into their homes via television or through the internet, often on public and state broadcasters in their postcolonial states. And when success is figured in terms imitative of those distant spaces as they are figured in glossy magazines and television programming, it is understandable how the idea of wealth in economic terms comes to be seen as a status to aspire to.
As Africans are asked to celebrate the first African billionaire, and then the first African woman billionaire, they are not asked to investigate the ethics behind how the individuals thus elevated made that money. The stories of their “triumph” over adversity (the state of Africanity, the fact of being African, is seen as both an impediment to their ambition and an essential component of their success; the paradox is seldom interrogated) ironically refigures the tropes of western European modernity, in which full humanity is expressed by the subject’s ability to rise above ‘Nature’ and tame it, or subject the body to the discipline of the mind. It was by these very tropes that Europeans justified for centuries the enslavement of Africans; it was through these ideas that Africa could be colonised and misruled.
What is often missing from the celebration of individuals’ wealth (and there is no denying that it is indeed an achievement to amass individual wealth of such spectacular proportions given the real impediments to success even elite Africans face in a racist world order skewed against them) is an account of the intimate connection between such wealth and the troubled textures of life for the majority of Africans. In the major economies of Africa– Nigeria, South Africa, Kenya, Egypt, and Angola, among others – the achievements of the few are either figured as ‘inspiration’ for the many, or as proof positive of ‘the system’ working. If we can have millionaires and billionaires in Africa, Africa (or whatever part of it stands in for the whole in such views) cannot be doing too badly. If they can make it, anyone can. This is, of course, a crude version of the “American dream”, which is now being peddled as an “African dream”. But in such dreams, the realities are ignored and erased.
Wealth requires debt, after all, and debt ensured pauperisation. To enrich oneself, one has to exploit some advantage, whether natural or political. Too often the political advantage is refigured as a natural advantage. This is not unique to Africa; it is how European and North American wealth was and continues to be made. What is different in Africa is the vast inequality in which this reordering takes place.
No one can any longer sketch a pre- colonial Africa of utopian peace and prosperity, but in the complex economic and political relations prior to colonisation, Africans also developed varieties of ethical belief systems. The vestiges of those survive despite colonisation and the implementation of beliefs and thought-systems from elsewhere over many centuries– Islam, Christianity, capitalism, Marxism, socialism – and continue to form part of many people’s everyday realities on the continent. This is acknowledged even among the powerful capitalist elites: the import of ‘African thought’ into business practice, whether in public relations or in sincere attempts to transform the unequal relationship between African “big business” and their international, mostly Euro-American partners, or whether to address specific local markets and audiences.
But when 345 million people in Africa do not have adequate access to clean drinking water, infant mortality rates remain unacceptably high, and wars and political instability continue to shape the lives of millions across the continent, we cannot explain away these problems as the consequence of colonialism past, imperialism present, or the corrupt relationships between some local elites and global elites; we must also relate this to our very celebration of the local elites as models.
In that respect Africans are no different from the rest of the billions of humans on the planet: our amassing of wealth speaks to a deep, existential crisis, our attempt to keep the chaos and unpredictability of everyday life at bay, to appease our anxieties about what the uncertain future, and to have the over-security of material wealth against the gaping chaos of unknown tomorrows. Of course, the very system by which we secure that material wealth in the modern world – speculative trade in a financialised economy, and complex debt restructuring and lending mechanisms which have very complicated relationships with the trade in actual commodities – also secures the poverty and deprivation against which our wealth is supposed to secure us. And thus the spiral begins.
In a world of finite resources, their unequal distribution is not a ‘natural order’ but a highly social and socially engineered way of living. For many Africans – who historically lived in smaller, localised communities – the inequality we now observe in our major cities, and between the cities and the country, and then be- tween the few and the many, would have been untenable and certainly unthinkable in the past. There are many fables and cautionary tales told by griots about such outrages and the systemic failures they represent. It is not that wealth was not celebrated but the spectacular inequality of our present is only palatable in urban settings. In villages, the intimate human relationships would make that kind of distribution of resources unsustainable.
The vestiges of pre-colonial belief systems and their imbrication into post- colonial African social and political organisation, give many of us in Africa the advantage of questioning exactly what the cost of individual spectacular wealth amid mass deprivation and poverty is, and could be. Such beliefs also require us to think critically about the human cost of our self-actualisation, which would need a clear understanding of the long chain of events between cause and effect. We should not only be dazzled by the wealth of individuals, such that we celebrate it as a collective achievement. We should also ask what happens to the many human beings – millions of them, many our fellow Africans – along the way from point of origin to point of delivery of that wealth. Once we have understood that relationship between wealth and deprivation, that intimate connection between taking finite resources and storing them away from the many and for use by the few, we need to ask ourselves what condition of humanity results. And then we need to ask ourselves how long such a system can be sustained. The historical record is instructive on this – look at feudal societies and how, eventually, the few with much had to give way to the many with little. Celebrating individual wealth amid mass destitution is not unique to Africa but Africans need not prove their equality in inhumanity.
About the Author
Angelo Fick is a resident current affairs and news analyst at eNCA. He has 20 years of experience teaching and researching across a variety of disciplines at universities in South Africa and Europe
No comments:
Post a Comment